Making your website profitable is 3 essential steps:
- Knowing how many people are visiting your website, as later this will show you which marketing methods are profitable vs. unprofitable.
- Scaling up the traffic, via SEO (Search Engine Optimization), PPC (pay-per-click advertising), Ad Networks, Affiliate Marketing, Offline Marketing – but doing it small (meaning low $$ spend) until you know the ROI (Return on Investment) from that marketing method. Once you know the ROI, and have a profitable campaign, that’s when you “bet the farm”, mortgage the house, and spend liberally as if done right, it should scale up pretty evenly with the same ROI.
- Optimizing your landing pages. This is crucial – sometimes making small changes can increase conversion (the % of leads captured) dramatically – imagine if you could double your amount of leads produced, without doubling the advertising budget – with page optimization, you can.
Start here:
Note: See also: Running Reports within SwiftCRM, as Google Analytics will tell you information about the usage of your site, but to really distill your cost-per-closed-deal, you need to run reports in SwiftCRM. That will allow you to see which agents perform the best, which marketing methods work best, etc. – along with exact cost. This information you may not want Google to know (depending on your business), and if you sell (close deals) primarily offline, it won’t really work to tie into Google Analytics anyway – so just use Reporting & Data Mining within http://SwiftCRM.com
Further Viewing:
Need More? See http://www.youtube.com/results?search_query=conversion+university&aq=0
