This ebook is available to all subscribers. It was emailed to you when your account was created.

Due to the value of the information contained in it, we do not leave it online, however, if you are a current subscriber we can certainly provide it again to you upon request. Our movies work, but only if people see them. This e-book includes:

• - 20 specific ways to get traffic, most of them FREE or low cost.
• - The BIGGEST SECRET Search Engine Optimization companies don’t want you to know – otherwise they’re obsolete
• - DEADLY mistakes people make when buying traffic from Google or other Pay-Per-Click networks. Example: you’d be suprised how many people misspell “mortgage”… so while “mortgage refinance” costs $12 per click, you can get “morgage” for pennies – and they still convert even better.
• - How to PROFIT fromt the audio/video boom online, even if you don’t use our systems.
• - For Realtors, you need some listings, especially keyword-dense pages (ideally about a 5% keyword density within the center main section i.e. not sidebar, not header, not footer). Don’t have listings? No problem – create some pages that have the keywords your visitors are looking for.
• - For mortgage lenders, people want rates, but only because they don’t know how to differentiate you. So don’t provide rates, because you can’t use google to find rates – but you can provide a lot of blog or keyword articles based around whatever search terms your clients want.
• - Ways to drive offline traffic to your content, including systems for direct mail and for print/farm/classifieds.

More important than getting the people TO your site, is getting the people to convert when they’re ON the site

- or at least giving up their information so you can keep in touch until they do convert.

For this you must have…

• - “Passive Media” to lengthen visit time – i.e. online instant-play video. TV is passive, until you grab the remote. See examples like edebt.com (Ebay note: we do NOT own this site nor do we profit from this link; it’s purely an example of passive media such as we produce). Sites that are purely interactive (i.e. all actions require proactive clicking by the viewer) have a lower visitation time.
• - Content that differentiates you, proves you’re an expert, and makes them want to work with you – Video is the best way to do this – because it’s more likely to cause empathy, lengthen visitation time, provide deeper understanding of the content compared to reading, give you an air of success through duplication of your time.
• - Free content they want, but requiring registration so they have a reason to give up their name, phone, and email. Most typically this is free reports – but the trick is writing killer headlines so people really want the info.
• - Content served the way they want. Studies show video increases the amount of time they spend on the site, and increases odds of later conversion, and allows for deeper interaction. According to Pew research group, the results in this report clearly show people prefer professionally produced video, and are likely to share them with others.
• - A distinct call to action and very clear next step on every single page. YOU need to know what you want the visitor to do on that page. Multiple closes is fine – and the internet allows for the ultimate in

Written by www.MortgageMovies.com and www.RealtorMovies.com CEO Roger Vetruba.

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