First, the problem can be somewhat macroscopic or microscopic, meaning, certain times of the year might be much more busy than others, other times you have certain days of the week which are particularly busy.
We present 4 solutions for you:
Frankly, most small businesses are always pushing for growth, as are many commissioned sales professionals. This creates a roller coaster income effect, caused by getting very busy on fulfillment and thus spending less time on marketing, which then causes a dip in new incoming business or quotes issued, followed by a burst of marketing and sales activity which creates new incoming leads and business – but since it takes some time for leads to turn into cash (depending on your industry this varies. Auto mechanics might only be a few days, but Real Estate Agents typically take months from lead to cash) this leads to income that’s all over the map.
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